1. Company : Benetton Korea (HQ in Italy) 2. Location : 14~16F Platinum Tower, 398, Seocho-daero, Seocho-gu, Seoul 06619, Korea 3. Job Title : Marketing Manager 4. Job Description 1) REPORTING LINE• REPORTING TO : BENETTON KOREA CEO• REPORTING FROM : 4 Marketing Staffs of Benetton Korea 2) Responsibilities• Manage annual marketing strategy in line with analytic budget management and reporting.• Develop and implement advertising plans based on marketing plans and consumer insights.• Manage planning and executing promotion and PPL (Product Placement) successfully.• Relationship management with media agencies, vendors and media. • Integrate with other relevant departments to plan, execute PR activities effectively.• Design seasonal campaign to enhance brand value and promote key messages e.g seasonal LOOKBOOK• Monitor and develop digital platforms to be cost-effective and interactive marketing platforms.• Build strong teamwork with Marketing staffs by providing clear guidance, good coaching and support. 3) KPI for Marketing Manager 1. Managing overall Marketing operations Overseeing and determining timeframes for daily operation, Marketing projects (if any) and ad-hoc requests by HQ and internal. 1-1. Marketing • Enhance brand value through implement marketing plans. • Strengthen Brand marketing strategy under budget. 1-2. PR • Determine main concept of campaign to promote product, enhance brand value. • Execute PR activities effectively as cooperate with relevant departments in time. • Planning and executing promotion and PPL (Product Placement) successfully. 1-3. Graphic • Develop digital platforms to be cost-effective and interactive marketing platforms. • Coordinating the production and distribution of advertising and promotional materials. • Creating impressive marketing materials to draw the attention of customers. 2. People Managing Create an environment oriented to trust, open communication, creative thinking, and cohesive team effort.• Provide a strategy and vision to the team of the project objectives.• Build strong teamwork with Marketing staffs by providing clear guidance, good coaching and support.
5. Job Requirements 1) Essential• 13+ years of marketing experience in Fashion industry.• Strong sense of fashion and consumer trends• Being a good communicator/collaborator to work cross-functionally• Fluent English skills in writing, verbal communication and presentation 2) Preferred• Especially marketing experience in Woman’s Apparel is preferred.• Experience in working for a renowned multinational company• Experience in SNS marketing 6. Contract Type : Permanent
7. How to apply : 이메일 지원 (Arum.Park@benetton.com)
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